CARMA by Soothing Soles

Deal with the effects of road rage, before road rage deals with you, by utilising an impressive library of sound effects and thought provoking messages.

Britain’s roads play host to some 38 million vehicles of which 31 million are cars.

Of the 40 million plus UK driving licence holders, some 33 million are thought to be active with around 17 million of these being men. During their time on the road, four out of five UK drivers have been on the receiving end of road rage, with 15% involved in 10 or more incidents. Drivers in the UK are more likely to face road rage than those in France, Germany, Italy, India and the USA – to name but a few!

Women are at least as likely to be prone to road rage as men It can take almost 10 minutes after a road rage incident of thinking it over and calming down – during which time the driver is dangerously distracted.

The most common triggers for road rage: Someone cutting you up, Tailgaters, Seeing another driver using a handheld phone, Lack of indication, Middle lane hogging.

Given the increasing number of drivers and vehicles on our crowded roads will see an increase in the type of road rage ‘trigger incidents’ listed above – there is an opportunity for a different kind of release of the frustration which leads to Road Rage – It’s time for CARMA